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Training Marketing Series

Update Terakhir
:
03 / 11 / 2020
Min. Pembelian
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1 Unit
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Jasa Pendidikan, Pelatihan, Motivasi, Konsultan Manajemen, Coaching, Mentoring, Event Organizer, Outbon dengan Fasilitator dan Pelayanan terbaik, Mitra Bisnis yang tepat dalam pengembangan intellectual capital organisasi khususnya human capital.

Detail Training Marketing Series

Strategy Marketing Management

Manfaat Training :

  • Memahami konsep dan prinsip strategic marketing management
  • Memiliki kemampuan memahami proses penyusunan strategic marketing management
  • Mampu menganalisis variable-variabel di dalam strategic marketing management
  • Memiliki kemampuan menerapkan dan mengembangkan berbagai model strategi bisnis yang sesuai dengan produk dan jasa perusahaan

Materi :

1.     Introduction

o    Apa itu Strategi?

o    Konsep Dan Prinsip Strategic Management

o    Tujuan dan Manfaat Strategi Management

o    Tantangan dan Hambatan Penyusunan Strategic Management

2.     Strategi Management

o    Komponen Strategi Management

o    Tingkatan Strategi Management

o    Strategic Management Process

o    Vision, Mission, Goals

o    Strategy Formulation

o    Strategy Implementation

o    Strategy Control

3.     Marketing Strategi Process

o    Understand The Customer

o    Analysis The Market

o    Analysis The Competition

o    Define Marketing Mix

o    Determine Market Positioning

o    Marketing Budget

o    Execution The Plan

4.     Strategic Marketing Analysis

o    Understand Your Customer – Marketing Analysis Model STP

§  Segmentation

§  Targeting

§  Positioning

o    Define Marketing Mix – 4P

§  Product

§  Price

§  Promotion

§  Place

o    Strategic Analytical Tools

§  SWOT (Strengths, Weaknesses, Opportunities, Threats)

§  PESTEL (Political, Economic, Socio- cultural, Technological, Environmental and Legal)

§  Boston Consulting Group (BCG)

5.     Strategic Marketing Management

o    Market Selection – STP

§  Segmentation Strategy

§  Targeting Strategy

§  Product Positioning Strategy

o    Marketing Mix Strategi – 4P

§  Product Marketing Strategy

§  Price Marketing Strategy

§  Place Marketing Strategy

§  Promotion Marketing Strategy

o    Customer Acquisition Strategy

§  Awareness – Interest – Acton

§  Customer Loyalty & Retention

o    Model Competitive Marketing Strategi

§  Competitive Strategi – Five Forces Factors Model by Porter

§  Blue Ocean Strategy (Chan Kim & Renee Mauborgne)

6.     Workshop dan Studi Kasus

Target Peserta :

Manager pemasaran, Manager Produk, Manager , Manager wilayah atau cabang, Manager penjualan

Team Trainer  :

Tanggal Pelaksanaan pelatihan :

   

Jam Pelaksanaan :

  • Online Training: 2 hari / jam 09.00-16.00 WIB
  • Offline Training: 2 hari / jam 09.00-16.00 WIB

Tempat :
Alternatif Hotel:

Metode Training :

  • Online Training (Zoom Metting)
  • Offline Training (Di Hotel)

Fee Training (Jakarta):

  • Online Training: Rp. 2.500.000,-/orang
  • Offline TrainingRp. 5.950.000,-/orang

Fee Training (Jakarta):

Rp. 5.950.000,-/ orang (Offline  Training)

Private Training:

Rp. 8.000.000,-/ orang (PASTI RUNNING)

Fee Training (Luar Kota):

Rp. 12.000.000,-/ orang (PASTI RUNNING)

Rp. 8.500.000,-/ orang (kirim 1-5 peserta)

Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

INFORMASI

Registrasi, hubungi :

Saprobis – Training Center

Fauzan/ Elvina/ Esi

Telp. (021) 87926343 Hp: 08118013579

E-mail:

saprobis@gmail.com

cs@spbi.co.id

Website:

www.spbi.co.id

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pt. sahabat profesi dan bisnis indonesia
pt. sahabat profesi dan bisnis indonesia

PT. Sahabat Profesi dan Bisnis Indonesia

Anggota PREMIUM < 1 Tahun
Perkantoran Kencana Putri Lt. Dasar R.B, Jl. Akses UI No.99 Kelapadua Tugu, Cimanggis, Depok 16451Telp. (021) 87926343, HP/WA. 08118013579, Depok
Indonesia 16451
Depok
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Hubungi Kami

Detail Training Marketing Series

Strategy Marketing Management

Manfaat Training :

  • Memahami konsep dan prinsip strategic marketing management
  • Memiliki kemampuan memahami proses penyusunan strategic marketing management
  • Mampu menganalisis variable-variabel di dalam strategic marketing management
  • Memiliki kemampuan menerapkan dan mengembangkan berbagai model strategi bisnis yang sesuai dengan produk dan jasa perusahaan

Materi :

1.     Introduction

o    Apa itu Strategi?

o    Konsep Dan Prinsip Strategic Management

o    Tujuan dan Manfaat Strategi Management

o    Tantangan dan Hambatan Penyusunan Strategic Management

2.     Strategi Management

o    Komponen Strategi Management

o    Tingkatan Strategi Management

o    Strategic Management Process

o    Vision, Mission, Goals

o    Strategy Formulation

o    Strategy Implementation

o    Strategy Control

3.     Marketing Strategi Process

o    Understand The Customer

o    Analysis The Market

o    Analysis The Competition

o    Define Marketing Mix

o    Determine Market Positioning

o    Marketing Budget

o    Execution The Plan

4.     Strategic Marketing Analysis

o    Understand Your Customer – Marketing Analysis Model STP

§  Segmentation

§  Targeting

§  Positioning

o    Define Marketing Mix – 4P

§  Product

§  Price

§  Promotion

§  Place

o    Strategic Analytical Tools

§  SWOT (Strengths, Weaknesses, Opportunities, Threats)

§  PESTEL (Political, Economic, Socio- cultural, Technological, Environmental and Legal)

§  Boston Consulting Group (BCG)

5.     Strategic Marketing Management

o    Market Selection – STP

§  Segmentation Strategy

§  Targeting Strategy

§  Product Positioning Strategy

o    Marketing Mix Strategi – 4P

§  Product Marketing Strategy

§  Price Marketing Strategy

§  Place Marketing Strategy

§  Promotion Marketing Strategy

o    Customer Acquisition Strategy

§  Awareness – Interest – Acton

§  Customer Loyalty & Retention

o    Model Competitive Marketing Strategi

§  Competitive Strategi – Five Forces Factors Model by Porter

§  Blue Ocean Strategy (Chan Kim & Renee Mauborgne)

6.     Workshop dan Studi Kasus

Target Peserta :

Manager pemasaran, Manager Produk, Manager , Manager wilayah atau cabang, Manager penjualan

Team Trainer  :

Tanggal Pelaksanaan pelatihan :

   

Jam Pelaksanaan :

  • Online Training: 2 hari / jam 09.00-16.00 WIB
  • Offline Training: 2 hari / jam 09.00-16.00 WIB

Tempat :
Alternatif Hotel:

Metode Training :

  • Online Training (Zoom Metting)
  • Offline Training (Di Hotel)

Fee Training (Jakarta):

  • Online Training: Rp. 2.500.000,-/orang
  • Offline TrainingRp. 5.950.000,-/orang

Fee Training (Jakarta):

Rp. 5.950.000,-/ orang (Offline  Training)

Private Training:

Rp. 8.000.000,-/ orang (PASTI RUNNING)

Fee Training (Luar Kota):

Rp. 12.000.000,-/ orang (PASTI RUNNING)

Rp. 8.500.000,-/ orang (kirim 1-5 peserta)

Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

INFORMASI

Registrasi, hubungi :

Saprobis – Training Center

Fauzan/ Elvina/ Esi

Telp. (021) 87926343 Hp: 08118013579

E-mail:

saprobis@gmail.com

cs@spbi.co.id

Website:

www.spbi.co.id

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